Global Advisory Board

Frank is a highly respected leader and pioneer in the global fitness industry, renowned for his boundless energy and passion for creating transformative, people-centred environments. 

As former Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) at Life Fitness, he directed the growth of many employees across 10 business units and more than 50 distributors throughout the Americas, Europe, the Middle East, Africa, and Asia Pacific, helping shape Life Fitness into a global leader in health and well-being. 

With a proven track record in global health and well-being, Frank was instrumental in Life Fitness's international expansion and continuous growth from the mid-nineties, establishing the brand as a pioneer in transformative fitness solutions for active, healthy living. 

Known for his "people first" approach, Frank empowers individuals to realise their potential and builds high-performing, cohesive teams that drive impactful business results. He believes that an empowered mindset is essential to health and well-being, directly enhancing engagement and vitality both at work and in life. 

Frank continues to sit on boards and serves as a sought-after adviser and partner to the health & fitness industry, further influencing its evolution and growth.